Monthly Archives: February 2015

09 Feb

Tradeshow Tips for Small Businesses

It’s trade show time! The Vegan Distribution team will be attending the Natural Products Expo West in March. Our team has worked both sides of the booth table as exhibitors and attendees and we’d like to share a few tips for new exhibitors attending the show to make the most out of the experience. Everything you do or say should serve a purpose.

Booth Design/ Preparation

  • Place your company name/logo high up on the backdrop or display stand, instead of draping it over the booth table where legs will be blocking the signage.
  • What are you selling? Attendees should be able to grasp what your business is all about in a glance. Have a smart slogan or a few words to describe your products. Are they vegan, organic? Say it loud and proud! (We’ll especially love you for it.)
  • Place your booth number visibly either on the back drop or on the carpet immediately in front of your booth. Usually the exhibit hall staff already has a number sign to mark your spot. This will make it easy for attendees to find you and for them to tell others to come to your booth.
  • If you have a large booth, make it inviting for visitors to walk in and take a look around. Make use of vertical space. Hide cartons under tables for aesthetics and safety.
  • For table booths, stand in the front or side of the booth instead of sitting behind the table. Smile and greet visitors.
  • Have a box filled with note pad, pens, stapler, tapes (scotch, masking), extension cord, paper clips, scissors, zip ties, etc; you will use them sometime during the show. Label everything with your business card or contacts.

Demos

  • Clearly label each sample or display product.
  • Engage brand ambassadors to invite show attendees to try samples. Train the brand ambassadors the messages you would like to convey to the show attendees. Have them pass out the sell-sheets.
  • Have smaller, pocket size samples for the attendees to bring back. Staple together with the sell-sheet & business card.
  • If you’re offering food samples, a clean presentation is important. Use tooth picks, portion cups, or napkins to hand out the food.
  • Have a waste bin accessible so the disposables don’t end up back on your table. Clear the bin often.

 

Read More →

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                                                    [metadesc-page] => 
                                                    [metakey-page] => 
                                                    [noindex-page] => 
                                                    [showdate-page] => 
                                                    [hideeditbox-page] => 
                                                    [title-attachment] => %%title%% %%page%% %%sep%% %%sitename%%
                                                    [metadesc-attachment] => 
                                                    [metakey-attachment] => 
                                                    [noindex-attachment] => 
                                                    [showdate-attachment] => 
                                                    [hideeditbox-attachment] => 
                                                    [title-tax-category] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-category] => 
                                                    [metakey-tax-category] => 
                                                    [hideeditbox-tax-category] => 
                                                    [noindex-tax-category] => 
                                                    [title-tax-post_tag] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-post_tag] => 
                                                    [metakey-tax-post_tag] => 
                                                    [hideeditbox-tax-post_tag] => 
                                                    [noindex-tax-post_tag] => 
                                                    [title-tax-post_format] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-post_format] => 
                                                    [metakey-tax-post_format] => 
                                                    [hideeditbox-tax-post_format] => 
                                                    [noindex-tax-post_format] => 1
                                                )

                                            [variable_array_key_patterns:protected] => Array
                                                (
                                                    [0] => title-
                                                    [1] => metadesc-
                                                    [2] => metakey-
                                                    [3] => noindex-
                                                    [4] => showdate-
                                                    [5] => hideeditbox-
                                                    [6] => bctitle-ptarchive-
                                                )

                                            [ms_exclude] => Array
                                                (
                                                    [0] => title_test
                                                    [1] => forcerewritetitle
                                                )

                                            [separator_options:WPSEO_Option_Titles:private] => Array
                                                (
                                                    [sc-dash] => -
                                                    [sc-ndash] => –
                                                    [sc-mdash] => —
                                                    [sc-middot] => ·
                                                    [sc-bull] => •
                                                    [sc-star] => *
                                                    [sc-smstar] => ⋆
                                                    [sc-pipe] => |
                                                    [sc-tilde] => ~
                                                    [sc-laquo] => «
                                                    [sc-raquo] => »
                                                    [sc-lt] => <
                                                    [sc-gt] => >
                                                )

                                            [group_name] => yoast_wpseo_titles_options
                                            [include_in_all] => 1
                                            [multisite_only] => 
                                        )

                                    [1] => enrich_defaults
                                )

                            [accepted_args] => 1
                        )

                    [000000001b1e8abc0000000004980e44enrich_defaults] => Array
                        (
                            [function] => Array
                                (
                                    [0] => WPSEO_Option_InternalLinks Object
                                        (
                                            [option_name] => wpseo_internallinks
                                            [defaults:protected] => Array
                                                (
                                                    [breadcrumbs-404crumb] => Error 404: Page not found
                                                    [breadcrumbs-blog-remove] => 
                                                    [breadcrumbs-boldlast] => 
                                                    [breadcrumbs-archiveprefix] => Archives for
                                                    [breadcrumbs-enable] => 
                                                    [breadcrumbs-home] => Home
                                                    [breadcrumbs-prefix] => 
                                                    [breadcrumbs-searchprefix] => You searched for
                                                    [breadcrumbs-sep] => »
                                                    [post_types-post-maintax] => 0
                                                )

                                            [variable_array_key_patterns:protected] => Array
                                                (
                                                    [0] => post_types-
                                                    [1] => taxonomy-
                                                )

                                            [group_name] => yoast_wpseo_internallinks_options
                                            [include_in_all] => 1
                                            [multisite_only] => 
                                            [ms_exclude] => Array
                                                (
                                                )

                                        )

                                    [1] => enrich_defaults
                                )

                            [accepted_args] => 1
                        )

                    [000000001b1e8ab80000000004980e44enrich_defaults] => Array
                        (
                            [function] => Array
                                (
                                    [0] => WPSEO_Option_XML Object
                                        (
                                            [option_name] => wpseo_xml
                                            [group_name] => yoast_wpseo_xml_sitemap_options
                                            [defaults:protected] => Array
                                                (
                                                    [disable_author_sitemap] => 1
                                                    [disable_author_noposts] => 1
                                                    [enablexmlsitemap] => 1
                                                    [entries-per-page] => 1000
                                                    [excluded-posts] => 
                                                    [user_role-administrator-not_in_sitemap] => 
                                                    [user_role-author-not_in_sitemap] => 
                                                    [user_role-contributor-not_in_sitemap] => 
                                                    [user_role-customer-not_in_sitemap] => 
                                                    [user_role-editor-not_in_sitemap] => 
                                                    [user_role-shop_manager-not_in_sitemap] => 
                                                    [user_role-subscriber-not_in_sitemap] => 
                                                    [user_role-wholesale_retail-not_in_sitemap] => 
                                                    [user_role-pending-not_in_sitemap] => 
                                                    [post_types-post-not_in_sitemap] => 
                                                    [post_types-page-not_in_sitemap] => 
                                                    [post_types-attachment-not_in_sitemap] => 1
                                                    [taxonomies-category-not_in_sitemap] => 
                                                    [taxonomies-post_tag-not_in_sitemap] => 
                                                    [taxonomies-post_format-not_in_sitemap] => 
                                                )

                                            [variable_array_key_patterns:protected] => Array
                                                (
                                                    [0] => user_role-
                                                    [1] => post_types-
                                                    [2] => taxonomies-
                                                )

                                            [include_in_all] => 1
                                            [multisite_only] => 
                                            [ms_exclude] => Array
                                                (
                                                )

                                        )

                                    [1] => enrich_defaults
                                )

                            [accepted_args] => 1
                        )

                    [000000001b1e8a860000000004980e44enrich_defaults] => Array
                        (
                            [function] => Array
                                (
                                    [0] => WPSEO_Taxonomy_Meta Object
                                        (
                                            [option_name] => wpseo_taxonomy_meta
                                            [include_in_all] => 
                                            [defaults:protected] => Array
                                                (
                                                )

                                            [group_name] => yoast_wpseo_taxonomy_meta_options
                                            [multisite_only] => 
                                            [variable_array_key_patterns:protected] => 
                                            [ms_exclude] => Array
                                                (
                                                )

                                        )

                                    [1] => enrich_defaults
                                )

                            [accepted_args] => 1
                        )

                )

            [999] => Array
                (
                    [000000001b1e8aa90000000004980e44end_of_init] => Array
                        (
                            [function] => Array
                                (
                                    [0] => WPSEO_Option_Titles Object
                                        (
                                            [option_name] => wpseo_titles
                                            [defaults:protected] => Array
                                                (
                                                    [title_test] => 0
                                                    [forcerewritetitle] => 
                                                    [separator] => sc-dash
                                                    [noodp] => 
                                                    [noydir] => 
                                                    [usemetakeywords] => 
                                                    [title-home-wpseo] => %%sitename%% %%page%% %%sep%% %%sitedesc%%
                                                    [title-author-wpseo] => %%name%%, Author at %%sitename%% %%page%% 
                                                    [title-archive-wpseo] => %%date%% %%page%% %%sep%% %%sitename%%
                                                    [title-search-wpseo] => You searched for %%searchphrase%% %%page%% %%sep%% %%sitename%%
                                                    [title-404-wpseo] => Page not found %%sep%% %%sitename%%
                                                    [metadesc-home-wpseo] => 
                                                    [metadesc-author-wpseo] => 
                                                    [metadesc-archive-wpseo] => 
                                                    [metakey-home-wpseo] => 
                                                    [metakey-author-wpseo] => 
                                                    [noindex-subpages-wpseo] => 
                                                    [noindex-author-wpseo] => 
                                                    [noindex-archive-wpseo] => 1
                                                    [disable-author] => 
                                                    [disable-date] => 
                                                    [title-post] => %%title%% %%page%% %%sep%% %%sitename%%
                                                    [metadesc-post] => 
                                                    [metakey-post] => 
                                                    [noindex-post] => 
                                                    [showdate-post] => 
                                                    [hideeditbox-post] => 
                                                    [title-page] => %%title%% %%page%% %%sep%% %%sitename%%
                                                    [metadesc-page] => 
                                                    [metakey-page] => 
                                                    [noindex-page] => 
                                                    [showdate-page] => 
                                                    [hideeditbox-page] => 
                                                    [title-attachment] => %%title%% %%page%% %%sep%% %%sitename%%
                                                    [metadesc-attachment] => 
                                                    [metakey-attachment] => 
                                                    [noindex-attachment] => 
                                                    [showdate-attachment] => 
                                                    [hideeditbox-attachment] => 
                                                    [title-tax-category] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-category] => 
                                                    [metakey-tax-category] => 
                                                    [hideeditbox-tax-category] => 
                                                    [noindex-tax-category] => 
                                                    [title-tax-post_tag] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-post_tag] => 
                                                    [metakey-tax-post_tag] => 
                                                    [hideeditbox-tax-post_tag] => 
                                                    [noindex-tax-post_tag] => 
                                                    [title-tax-post_format] => %%term_title%% Archives %%page%% %%sep%% %%sitename%%
                                                    [metadesc-tax-post_format] => 
                                                    [metakey-tax-post_format] => 
                                                    [hideeditbox-tax-post_format] => 
                                                    [noindex-tax-post_format] => 1
                                                )

                                            [variable_array_key_patterns:protected] => Array
                                                (
                                                    [0] => title-
                                                    [1] => metadesc-
                                                    [2] => metakey-
                                                    [3] => noindex-
                                                    [4] => showdate-
                                                    [5] => hideeditbox-
                                                    [6] => bctitle-ptarchive-
                                                )

                                            [ms_exclude] => Array
                                                (
                                                    [0] => title_test
                                                    [1] => forcerewritetitle
                                                )

                                            [separator_options:WPSEO_Option_Titles:private] => Array
                                                (
                                                    [sc-dash] => -
                                                    [sc-ndash] => –
                                                    [sc-mdash] => —
                                                    [sc-middot] => ·
                                                    [sc-bull] => •
                                                    [sc-star] => *
                                                    [sc-smstar] => ⋆
                                                    [sc-pipe] => |
                                                    [sc-tilde] => ~
                                                    [sc-laquo] => «
                                                    [sc-raquo] => »
                                                    [sc-lt] => <
                                                    [sc-gt] => >
                                                )

                                            [group_name] => yoast_wpseo_titles_options
                                            [include_in_all] => 1
                                            [multisite_only] => 
                                        )

                                    [1] => end_of_init
                                )

                            [accepted_args] => 1
                        )

                    [cmb_initialize_cmb_meta_boxes] => Array
                        (
                            [function] => cmb_initialize_cmb_meta_boxes
                            [accepted_args] => 1
                        )

                )

        )

    [iterations:WP_Hook:private] => Array
        (
            [0] => Array
                (
                    [0] => 0
                    [1] => 1
                    [2] => 2
                    [3] => 5
                    [4] => 9
                    [5] => 10
                    [6] => 50
                    [7] => 99
                    [8] => 999
                )

        )

    [current_priority:WP_Hook:private] => Array
        (
            [0] => 0
        )

    [nesting_level:WP_Hook:private] => 1
    [doing_action:WP_Hook:private] => 1
)

wpgform-debug.php::56::$wp_filter['template_redirect']

WP_Hook Object
(
    [callbacks] => Array
        (
            [0] => Array
                (
                    [_wp_admin_bar_init] => Array
                        (
                            [function] => _wp_admin_bar_init
                            [accepted_args] => 1
                        )

                )

            [10] => Array
                (
                    [wp_old_slug_redirect] => Array
                        (
                            [function] => wp_old_slug_redirect
                            [accepted_args] => 1
                        )

                    [redirect_canonical] => Array
                        (
                            [function] => redirect_canonical
                            [accepted_args] => 1
                        )

                    [000000001b1e89e30000000004980e44template_redirect] => Array
                        (
                            [function] => Array
                                (
                                    [0] => Theme_My_Login Object
                                        (
                                            [options_key:protected] => theme_my_login
                                            [errors] => 
                                            [request_page] => 
                                            [request_action] => 
                                            [request_instance] => 
                                            [loaded_instances:protected] => Array
                                                (
                                                    [0] => Theme_My_Login_Template Object
                                                        (
                                                            [is_active:Theme_My_Login_Template:private] => 
                                                            [options_key:protected] => 
                                                            [options:protected] => Array
                                                                (
                                                                    [instance] => 0
                                                                    [default_action] => 
                                                                    [login_template] => 
                                                                    [register_template] => 
                                                                    [lostpassword_template] => 
                                                                    [resetpass_template] => 
                                                                    [user_template] => 
                                                                    [show_title] => 1
                                                                    [show_log_link] => 1
                                                                    [show_reg_link] => 1
                                                                    [show_pass_link] => 1
                                                                    [logged_in_widget] => 1
                                                                    [logged_out_widget] => 1
                                                                    [show_gravatar] => 1
                                                                    [gravatar_size] => 50
                                                                    [before_widget] => 
                                                                    [after_widget] => 
                                                                    [before_title] => 
                                                                    [after_title] => 
                                                                )

                                                        )

                                                )

                                            [options:protected] => Array
                                                (
                                                    [enable_css] => 1
                                                    [login_type] => both
                                                    [active_modules] => Array
                                                        (
                                                            [0] => custom-redirection/custom-redirection.php
                                                            [1] => user-moderation/user-moderation.php
                                                        )

                                                    [version] => 6.4
                                                )

                                        )

                                    [1] => template_redirect
                                )

                            [accepted_args] => 1
                        )

                )

            [11] => Array
                (
                    [rest_output_link_header] => Array
                        (
                            [function] => rest_output_link_header
                            [accepted_args] => 0
                        )

                    [wp_shortlink_header] => Array
                        (
                            [function] => wp_shortlink_header
                            [accepted_args] => 0
                        )

                )

            [999] => Array
                (
                    [wpseo_frontend_head_init] => Array
                        (
                            [function] => wpseo_frontend_head_init
                            [accepted_args] => 1
                        )

                )

            [1000] => Array
                (
                    [wp_redirect_admin_locations] => Array
                        (
                            [function] => wp_redirect_admin_locations
                            [accepted_args] => 1
                        )

                )

        )

    [iterations:WP_Hook:private] => Array
        (
        )

    [current_priority:WP_Hook:private] => Array
        (
        )

    [nesting_level:WP_Hook:private] => 0
    [doing_action:WP_Hook:private] => 
)

wpgform-core.php::1770::ProcessGoogleForm

Array
(
)